In 2017, UNIT 1 set out to revolutionize the snow sports space. With support from Adidas' Family Office and admission into leAD Sports Accelerator's first cohort, United One began building a global supplier network for their ambitious project: Soundshield. After two years of planning & development, they unveiled an innovative ski/snowboard helmet equipped with integrated headphones protected by glove-proof controls and a built-in walkie-talkie - ushering in an era of high-tech winter thrills!